Mobile phones are not luxury items any more, but rather a lifestyle necessity. Being an assistant in personal and business communications a phone must be convenient and easy to use. The support of the user's native language is vital in this context.

When a company launches a new mobile phone, it sends a product to market with a typical life span of less than a year. Then, because of the highly competitive nature of the communications marketplace, a mobile phone maker knows that it has to do it all over again, more than a dozen times a year. Products quickly come and go, and with every change the failure to have a model ready with the right language for user manuals and screen prompts can mean the loss of millions in revenue.

With a separate project manager for each of the mobile phone maker's products, eLocalize provides the single point of contact that streamlines the company's interactions with translators.